The Justice Department’s proposed settlement with Willow Bridge Property Company marks another meaningful step in the government’s campaign against alleged algorithmic coordination in rental housing. The case, brought by the Antitrust Division in the Middle District of North Carolina, focuses on whether landlords’ sharing of competitively sensitive information and use of pricing software crossed the line from lawful revenue management into unlawful coordination.

Although the proposed resolution applies specifically to Willow Bridge, its significance is broader.